Guides
How CCPA and CPRA change the viewer analytics a US YouTube channel may keep
California privacy law decides how long a US YouTube channel may hold viewer analytics, and what it must tell California viewers before collecting it.
Topic
youtube viewership analytics
Guides
How FTC endorsement rules shape paid YouTube sponsorships for US creators
FTC endorsement rules decide where a sponsored YouTube disclosure goes and what it must say about material connections, separate from the platform checkbox.
Guides
3 IAB and MRC measurement standards US YouTube advertisers rely on
US YouTube advertisers rely on IAB viewability and MRC accreditation standards, so every performance figure needs its measurement source named clearly.
Guides
Who measures a US YouTube audience after an IAB viewability audit?
YouTube viewership numbers split into two instruments: the channel's own dashboard and audited third-party measurement that US media buyers trade on.
Guides
Why CPMs differ across California, Texas and the Midwest for US YouTube channels
Advertiser demand and local viewer income set YouTube CPMs by region, so California, Texas and Midwest advertising rates diverge for the same channel.