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YouTube channel benchmarks: build your own baseline
YouTube channel benchmarks can be built from your own Studio data: compare similar uploads by format, length, traffic source and reporting period.
YouTube channel analytics: five tools, four jobs
YouTube channel analytics for a small team: the five tools worth naming, the four jobs they cover, and which report leaves the building.
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3 things to understand about Youtube channel trends
Three shifts are reshaping YouTube channel economics in 2027, connected TV money, short-form video saturation, and creator-owned distribution.
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Choosing a YouTube channel sponsor marketplace: capacity, staffing, and cash first
Sponsor marketplaces for 2027 differ by deal flow, fee model and payout terms, so pick the one that fits your channel's size and cash cycle.
Guides
Do You Need a Business License for a YouTube Channel in Florida?
Do you need a business license for a YouTube channel in Florida? Most counties require a local business tax receipt, and some cities add their own step.
Guides
California AB 5 and YouTube Channel Contractors: When the ABC Test Means W-2 Employee Status
How California AB 5 and the ABC test can make YouTube channel contractors employees, which exemptions and the Borello test may apply instead, what W-2 status means, and the records to keep.
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FTC Endorsement Guidelines YouTube Creators Need
FTC endorsement guidelines YouTube creators need: what to disclose, what sponsored-video records to keep, and how FTC enforcement works.
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Guides
How CCPA and CPRA change the viewer analytics a US YouTube channel may keep
California privacy law decides how long a US YouTube channel may hold viewer analytics, and what it must tell California viewers before collecting it.
Guides
YouTube channel business operations: copyright workflows
youtube channel business operations: register videos, respond to DMCA and Content ID claims, clear music rights, and manage small claims.
Guides
How FTC endorsement rules shape paid YouTube sponsorships for US creators
FTC endorsement rules decide where a sponsored YouTube disclosure goes and what it must say about material connections, separate from the platform checkbox.
Guides
3 IAB and MRC measurement standards US YouTube advertisers rely on
US YouTube advertisers rely on IAB viewability and MRC accreditation standards, so every performance figure needs its measurement source named clearly.
Guides
Los Angeles, New York and Austin compared on YouTube sponsorship rate cards
Sponsorship rate cards in Los Angeles, New York and Austin differ by buyer type, niche, usage rights and campaign length, not by city prestige alone.
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YouTube channel business operations: IRS ad and sponsorship forms
A form-by-form guide to YouTube channel business operations: how ad and sponsorship income reaches the IRS on Form 1099-K, Form 1099-NEC and Schedule C.
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Guides
YouTube channel analytics: five tools, four jobs
YouTube channel analytics for a small team: the five tools worth naming, the four jobs they cover, and which report leaves the building.
Guides
YouTube channel benchmarks: build your own baseline
YouTube channel benchmarks can be built from your own Studio data: compare similar uploads by format, length, traffic source and reporting period.
Guides
3 things to understand about Youtube channel trends
Three shifts are reshaping YouTube channel economics in 2027, connected TV money, short-form video saturation, and creator-owned distribution.
Guides
Choosing a YouTube channel sponsor marketplace: capacity, staffing, and cash first
Sponsor marketplaces for 2027 differ by deal flow, fee model and payout terms, so pick the one that fits your channel's size and cash cycle.