Guides
How FTC endorsement rules shape paid YouTube sponsorships for US creators
FTC endorsement rules decide where a sponsored YouTube disclosure goes and what it must say about material connections, separate from the platform checkbox.
Topic
united states
Guides
Why CPMs differ across California, Texas and the Midwest for US YouTube channels
Advertiser demand and local viewer income set YouTube CPMs by region, so California, Texas and Midwest advertising rates diverge for the same channel.